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The cartoon panda also hints at the stickers Jerlecki says will be coming in a future update. I have thousands of contacts in my address book.
However pulling that off in practice would require multiple users to be considerably co-ordinated. Instead of having name tags next to them, chats are ased colours so the conversation can flow without individual speakers being immediately evident. Or at least, with people you actively choose to connect with for the purposes of identity-free chatting.
First order of business for rumr now is clearly user acquisition — not least because messaging is such a crowded and hyped space. The need to ramp up quickly to a critical mass of users explains the dual launch on iOS and Android. The owner of the chat also has the power to kick anyone out, and chat participants can voluntarily leave each chat at any time.
Real-time chat topics
Another possible professional scenario he brings up is for companies to use as an anonymous feedback forum — to, for instance, have a conversation about office culture. One-way anonymity might well have made the service more obviously open to becoming a conduit for bullying.
Most likely for what my TC colleague Alex Wilhelm would refer to as shiggles. On the professional use-cases front, Jerlecki reckons the app could even work as a tool to aid social work, again to facilitate more honest group discussions. As mentioned group, stickers are another monetization method in waiting, with Jerlecki arguing that visual media is anonymous to be even more important for rumr than for a vanilla messaging app, with chats needing to find ways to communicate without giving away too many specific clues to their identity.
Everyone in a rumr chat also knows who all the other chat participants are. Aptly enough, these have been wide of the mark.
So basically having a bit of fun without everyone having to always be minding their Ps and Qs. But Jerlecki reckons the rumr concept can also support more serious use-case applications. So, for now, rumr is purely text-based messaging — with its anonymity twist. The use of colour for chats gives users a way to track the flow of conversations without individual identities being disclosed.
Part of the strong beta trial for rumr has anonymous his sister using the app with a group of teens she works with, as a way for them to communicate with her without having to attach their identity to all the conversations they have with her. To a degree, it has yet to fully figure that out as it chats to work that out group its users, once the service gets up and running. Determined bullies will likely always find a way but rumr is not literally giving them a perfect tool.
Perhaps to dispel such unpleasant thoughts about its potential to foster nastiness, rumr has a cutesy Panda as its mascot — setting a cuddly, fun tone from the get-go. Playing up the gamification element is a likely route to monetizing the app in future, with Jerlecki hinting that rumr has plenty of ideas relating to the central role of colour in the app.
How is rumr going to deal with abusive users? And if people leave or a chat there is a named notification that that has happened displayed in the chat window.